Adelaide-based fashion empire Australian Fashion Labels, which is home to the likes of C/MEO Collective, Finders Keepers, Keepsake and The Fifth Label, is the latest Australian fashion company to go into voluntary administration.
Founded in 2007 by South Australian husband and wife team Dean and Melanie Flintoff, the company employed over 100 staff at the height of its success. In 2019, changing consumer behaviour and increased costs forced the company to close the doors of its bricks and mortar store BNKR and embark on a company restructure.
The global pandemic has further impacted the once successful South Australian business, which as a result was last night sent into voluntary administration. With a prospective investor currently in talks with the administrators, the next 48 hours will be critical to the company’s survival and the continued employment of its 57 employees.
These celebrated faces are in hot demand, appearing on the pages of fashion magazines globally and fronting campaigns for some of the world’s biggest brands.
She’s fashion’s hottest new commodity, with premium labels vying to have her as the fresh face of their brands. The New Delhii-born beauty moved to Adelaide at the age of seven. Before that she spent time in Mauritius and London. Since her 2018 debut the 18-year-old has appeared in a long list of Australian fashion magazines such as Vogue,Elle and Harper’s Bazaar and has worked for iconic Australian labels including Viktoria & Woods, Aje and Nobody Denim.
It’s been a speedy rise to the top since you were signed with Finesse back in 2018. What has that been like for you? It’s been so surreal and incredible. I honestly can’t believe all the opportunities I’ve received so far. As I am still new to the industry it can get daunting. But I can say that I have definitely met some of the most humble creatives along the way. It has been quite the journey so far.
You’re doing well nationally and have had some interest from international agents, tell me about this. One day I received a call from my agent at Finesse informing me that I had a big international agency, Elite Worldwide, interested in me. That same night I did a conference call with three Paris agents, including the director of the Worldwide Women Division. Long story short, after my slightly nervous rambling and background conversations in French (which I couldn’t understand!), the agency decided they wanted me in Paris immediately. I was set to make my debut there at the end of 2020, however due to COVID my travel plans have been stalled.
What’s been your career highlight so far? I have worked on so many amazing projects so far, it’s really hard to pick a single favourite moment. But I will never forget what started it all – walking for Paolo Sebastian at the Adelaide Fashion Festival in 2018. It is definitely a career highlight for me, working with such a renowned Australian designer. I am very proud of that achievement.
Holly’s career kicked off when she was named as the face of the Adelaide Fashion Festival in 2018. She appeared in the Spring issue of South Australian Style that same month. Since then she has shot for some of the country’s biggest brands, gaining the attention of UK-based agents along the way.
Describe the moment you were announced as the face of the Adelaide Fashion Festival in 2018. Being announced as the face of the Adelaide Fashion Festival was the most memorable moment in my career so far. I was so grateful and lucky to have been a part of such a great event, connecting with amazing South Australian creators and everyone that made the festival happen.
We worked with you on a fashion shoot for South Australian Style during that same year (our Athletica shoot!), what have you learnt about the fashion industry globally since that time? I have learnt so much. I have travelled to many different countries, [experiencing] different cultures and styles [while on] different shoots.
You were supposed to be in the UK this year but have remained in Australia due to COVID… Yes, my plan was to travel to the UK to visit my family. I was also hoping to explore more opportunities in London with IMG Models.
She was hand-picked by Anna Wintour for US Vogue, has walked for Louis Vuitton, Gucci and YSL, and has been named as one of the top 50 models on the planet.
You started modelling at the age of 14 after winning a model search, describe what that was like. Definitely unexpected. I went from being this shy year 10 who’d never caught Adelaide public transport by myself to suddenly being in Tokyo on my own, navigating my way around this new, busy city and shooting for magazines and fashion brands. It was a whirlwind and a major learning experience.
You have now been in the industry for nearly 10 years and have been on the cover of some of the world’s biggest magazines and walked on international runways for some of the world’s most iconic labels. What has been your biggest ‘pinch me’ moment? Yes, almost 10 years now, it’s pretty crazy! To pick that one favourite job or moment is difficult, because they all mean so much to me, but up there would definitely be my Gucci campaign. Seeing it on the side of the Fifth Avenue Gucci store in New York City and in airports all around the world – so surreal.
Tell us about being hand-picked by Anna Wintour for US Vogue. What a highlight that was! The story featured redheads of the moment and to be considered with the likes of Amy Adams, Jessica Chastain, Florence Welch and Julianne Moore was pretty crazy. Just a 16-year-old from Adelaide, picked by Anna Wintour and Grace Coddington to shoot with Annie Leibovitz (who has not only done portraits of the royal family, but almost every celebrity, too). This was one of the moments that really kick-started my career, so I’m extremely grateful.
South Australia has been a melting pot for talented fashion, design and textile creatives in recent years, with some of the country’s biggest labels starting off right here in our state. Nurturing and refining this talent are the team at Scotch College, with a grass-roots fashion program aimed at breeding a whole new generation of fashion favourites.
Sustainability and fast fashion have become familiar terms, and in the world of fashion they have never been so relevant. Environmentally conscious designers globally are pairing back to capsule collections with a focus on quality over quantity, and this trend is the central learning discipline of the Scotch program. “The students discover ways of creating wearable items that are sustainable, while addressing their need to be actively making change in response to the issues surrounding fast fashion,” says head of Textiles Technology Jodi Monro.
One of the big considerations when it comes to reducing consumers’ reliance on fast fashion is multiple-use garments – essentially, creating clothing that is designed and made in a way that enables different looks to be achieved with the snap of a press stud. Year 12 student Tess Bolnar, who has already been accepted into the London College of Fashion in 2021, has made a multi-purpose outfit that consists of four garments in one – it can be worn 20 different ways. “Fashion waste is a large contributor to Australian landfill due to the manufacturing of fast fashion,” says Tess.
The use of sustainable materials is also a key focus for students, ensuring garments are eco-friendly and biodegradable. Annika Jones, another year 12 student, chose to make a unique Halloween costume to address the vast volume of throw-away costumes made of plastic. The costume has removable shoulder accessories that can take it from wicked witch to ‘little black dress’ with a few quick alterations. “I decided that there needed to be more sustainable alternatives in the costume world,” says Annika. “The garment is all black and composed of a fitted silk top with witches’ hats on the shoulders and a lyrca booty short with a sheer mesh wide leg pant overlay.”
Coming up with alternatives for chemically dyed materials was an obstacle another year 12 student tackled. Mia Osborn made an organic tie-dye t-shirt using brown onions and blueberries. “I was aware of how much damage chemical dyes can have on the environment – from the making of them, to the disposal of waste products and the degradability of the clothes that have been dyed,” says Mia. The investigative process included experimenting with different food products to see which foods produced the best colours, as well as experimenting with sample fabrics to find ones that would best take the dye.
To find out more about Scotch College Textiles Technology subjects, contact the school on (08) 8274 4333, firstname.lastname@example.org
With no previous experience in design textiles or fashion, former airline worker and university student Alicia Superina saw a gap in the activewear market earlier this year and took a punt, releasing a unique one-piece design and launching her label, sōlo the staple.
How long have you been in business? sōlo was in the making for almost two years before we launched on Valentine’s Day this year. Prior to launching, I spent a lot of time researching the perfect fabric. I wasn’t going to settle on a fabric until I knew that it was squat proof, sweat proof, thick enough to feel flattering at all times and beautiful to touch.
What was the inspiration behind the name? Bodysuits are the essence of the label and I really wanted our name to represent this in some way, so I delved into the trusty thesaurus to find synonyms for the word ‘one’. I spent a few days trawling through words until I landed on the word ‘sōlo’. I decided to complement ‘sōlo’ with ‘the staple’, to represent the fact that this garment would become your ‘go-to’, the piece you would always reach for in your wardrobe.
Did you have a background in the fashion industry? Not at all. I’ve never even worked in retail fashion, and so I have jumped straight into the deep end in every aspect! People assume that I’ve come from other brands and learned the ropes through previous job roles, but this isn’t the case.
Tell me about your decision to go out on your own. It was a huge decision. In the beginning, I was playing around with the creation of sōlo while writing assignments for university. At that point, I hadn’t invested much money into sōlo, and so it was more a dream rather than a commitment. Eventually, there came the moment where I had to make the decision to invest in order to be able to launch. I remember sitting at my laptop with the cursor on the ‘transfer now’ button. I clicked the button and it all began. The wheels were officially in motion.
What have been the biggest obstacles so far? As quickly as the excitement of the launch hit, with orders flying in thick and fast, exactly one month later COVID-19 arrived with a bang. Gyms across Australia were suddenly forced to close just a month after our official launch. I was so incredibly lucky that my first order of stock arrived a few weeks before all the factories closed down. I had plenty of stock on hand to get me through a few months’ worth of sales.
My style icon is… I love @pepamack and the way she pulls simple pieces together. Her feed is a dream.
My favourite Aussie designer… LOVE Stories Intimates. Theirs are the pieces I wear every single day. I just love them. I wish they had their own store in Adelaide.
One person I would love to meet… Elyse Knowles. If I could have a face of sōlo, it would be her. I love how transparent she is as a person and I adore her natural beauty!
If I’m not wearing activewear I’ll be wearing…. faded jeans, a lace cami and an oversized unstructured blazer. Shoes will really depend on where I’ll be going that day, but more often than not you will find me in my pair of block-heeled boots.
As the weather starts to warm up it’s time to put the winter woollies away and pull out the spring staples. In need of a spring wardrobe overhaul? The Parade, Norwood, has all your go-to shops (think Sportsgirl, Witchery and Country Road), as well as iconic boutiques and homeware stores. Here are our top spring picks to be found along your favourite road.
Stay cool and colourful in this Seven Wonders mini dress, detailed with a ruffled hem and spaghetti straps.
The perfect midi dress for dinner along beach. The split open back detail and crisp, breathable cotton will keep you cool during the warmer months.
Tangerine and polka dots – an easy style to throw on every day.
A staple to take you from day to night. The padded footbed and thick cross-over straps make these the perfect sandal for comfort and style.
Pair back these woven leather strap mules with your favourite spring outfits. Add a matching tan clutch for a chic look.
We can’t go past a square and strappy heel this season! Pop into Witchery to get your hands on these sandals, ideal for all your Spring events.
The Lennon Basket Bag is roomy enough to fit all your essentials – meaning you can look stylish running day-to-day errands!
Everyone needs a trendy shoulder bag in their collection, and we can’t go past this new Country Road style. Available in butterscotch and black.
Ooh La La! These cute woven totes are handmade and come in a variety of designs. They’re even on sale… so get in quick to snap one up!
Got the travel bug? Bring a piece of Italy into your home with Eccola’s Image Republic poster range.
Lounge in luxury with a selection of unique and decorative foldable beach chairs from Adairs – perfect for a day at the beach!
This Saturday, October 10, make your way to The Parade, Norwood, and take advantage of the great sales on offer. From 8:30am – 6pm, all your favourites will be offering in store specials for one day only. Browse the Sidewalk Sale and soak up the atmosphere; there’ll also be live entertainment.
DENIM & CLOTH Stop past Denim and Cloth to update your Spring wardrobe with 25% off storewide. You’ll also be treated to a drink with purchase. 153 The Parade, Norwood
TRENERY Indulge in 20% off the modern and timeless full-priced styles. From the 10th – 11th October, book a one-on-one styling appointment with the in-house team at Trenery, The Parade. 8/161 The Parade, Norwood
BLUE ILLUSION Take a further 50% off the extensive range of already reduced styles at Blue Illusion. The French-inspired brand comprises of clothing, shoes and accessories. 1-2/145 The Parade, Norwood
SPORTSGIRL Clothes, jewellery, shoes, makeup, bags, phone cases, you name it! Sportsgirl are taking a further 50% off their already reduced styles. 3/161 The Parade, Norwood
AQUA BOUTIQUE Aqua Boutique has 10% off storewide (Hammill & Co excluded), featuring brands such as COOPER, Delphine and more. 224 The Parade, Norwood
SERAFINA BOUTIQUE Serafina Boutique is offering 20% off storewide, including an additional 20% off reduced items. 161 The Parade, Norwood
SOAL SISTER Soal Sister is offering 20% off accessories in-store. Their gorgeous range includes handmade statement pieces, beads, earrings, bags and other accessories. 258 The Parade, Norwood
YOURS & MINE BOUTIQUE Rent a clothing rack for one week and get the second week free at Yours & Mine Boutique. The new pre-loved clothing store is the perfect place to sell all your unloved pieces. 1208 The Parade, Norwood
HANGER LANE There’s something for everyone at Hanger Lane. Visit the store and receive a free $20 voucher. Valid until 10 November 2020. 1/Norwood Mall The Parade, Norwood
BURLINGTONS Quality menswear and global labels are a staple at Burlingtons. Head in-store for details of their offer. Parade Pavilion/53-59 The Parade, Norwood
PETER ALEXANDER Dream in style this Spring with 40% off selected styles at Peter Alexander. 35/161 The Parade, Norwood
SHOUZ Stock up on new summer styles ready for the warm weather ahead, with 20% off storewide at Shouz. 1/205 The Parade, Norwood
JO MERCER Enjoy 20% off storewide on all footwear at Jo Mercer. Along with accessories, bags, jewellery and wallets. 154B The Parade, Norwood
IAN’S SHOES FOR WOMEN Full price footwear will be 20% off at Ian’s Shoes for Women (excluding FRANKiE4). 3/205 The Parade, Norwood
SPORTSPOWER All the big brands are on sale at Sportspower with 20% off all full priced footwear. 13/161 The Parade, Norwood
HELLO DOLLY HATS Beautifully handcrafted headpieces and children’s hair accessories will be available from $40 in front of the Norwood Town Hall with their pop-up stall.
MIMCO If you’re looking for accessories, head to MIMCO with 20% off full-priced items (exclusions apply, see in store for details). 6/161 The Parade, Norwood
DETAILS HANDBAGS Shop a selected range of unique and vibrant handbags, wallets, luggage and travel accessories for 20% off the RRP. 11/161 The Parade, Norwood
BAUHAUS Visit Bauhaus to receive 50% off clutches and 15% off on costume jewellery. 4/161 The Parade, Norwood
ECCOLA For Mediterranean inspired fashion and accessories Eccola is the place. They’re offering 15% off storewide (excluding Hale Mercantile Co). 66 The Parade, Norwood
VINTAGE & THRIFT SHOPS
ELCIES Save 20% off vintage and second-hand pieces at Elcies, with all sale proceeds donated to Lutheran Community Care. 43-45 The Parade, Norwood
SAVE THE CHILDREN Protect and support children around the world at Save the Children. The first 50 customers will receive a free goodie bag. 63 The Parade, Norwood
A STAR IS WORN For great vintage and retro finds head to A Star is Worn. Customers will receive 15% off VIP vouchers in-store, along with a free styling session and 15% off purchases. Free nibbles and refreshments will be available. 15/Norwood Mall, The Parade
RSPCA OP SHOP There’ll be live window models and a Donation Station, plus special in-store offers. 68 The Parade, Norwood
VINNIES For a great offer, visit Vinnies on The Parade for 40% off all clothing (excluding new school uniforms). 70 The Parade, Norwood
OPTOMED OPTOMETRISTS Optomed Optometrists is offering in-practice discount cards with $50 off the normal price when purchasing prescription lenses with a combined frame and lens value of over $300. Free professional in-store cleaning of glasses and free glaucoma screening are also available. 25/Norwood Mall, The Parade
SPECSAVERS Keep your eyewear stylish and lens up-to-date with 50% off lens options at Specsavers. 14/161 The Parade, Norwood
health + beauty
PRICELINE PHARMACY The first 30 Sister Club members that spend over $50 will receive a free goodie bag at Priceline Pharmacy. 12/161 The Parade, Norwood
SILK LASER CLINIC Beauty lovers will want to know about this one – a massive 50% off laser and skin treatments at Silk Laser Clinic. 3/185 The Parade, Norwood
OUTDOORS ON PARADE Take advantage of 50-70% off Sunnylife products at Outdoors On Parade. Stock up on all your summer essentials for the pool, beach and picnic. 51 The Parade, Norwood
A TRIP TO THE MOON Get a Fred Flamingo Float Tea Infuser with any purchase over $120. Limit one per person. 155 The Parade, Norwood
ADAIRS Enjoy 10% off full priced products at Urban Home Republic – Linen Lover Members will also receive an extra 5% off (T&C’s and exclusions apply – see in-store for details). 209-211 The Parade, Norwood
BED, BATH N’ TABLE Head there for 50% off selected items (see in-store for details). 209-211 The Parade, Norwood
MARDAW INTERIORS If you’re after window furnishings and expert interior advice you’ll want to speak to the team at Mardaw Interiors. Visit them in-store for their offer. 26 The Parade, Norwood