Two Hyde Park fashion stores have joined forces to create the ultimate shopfront for sustainable and affordable clothing in an area previously untapped for pre-loved fashion and dress hire.
+One and Better Together Pre-Loved Fashion now trade side-by-side on King William Road, with the latter selling high-end, second-hand clothes and +One offering outfits-for-hire in a range of sizes, particularly for pregnant women.
Better Together owner Eden Hansen says their beautiful boutique space makes for “a new way of shopping pre-loved and focuses on marketing to a higher-end market”.
“We want customers to feel they’re shopping at a boutique; we provide a feel very different to the average op shop,” Eden says.
“One of the main reasons I began Better Together Pre-Loved Fashion was because fast fashion is run by big companies producing garments in bulk for low prices, with no care for the people making the items, or the environmental impact both whilst making the products.”
Both businesses began their journey in 2021, with the King William Road location providing a second home for Better Together Pre-Loved Fashion after their Payneham store in March this year.
+One owner Eli Doyle created her business from the spare bedroom of her house when she was five months pregnant after seeing a gap in the market for pregnancy-friendly dress hire.
“It’s a time when women’s bodies are changing so quickly you shouldn’t have to feel the need to commit to buying,” Eli says.
“I had pregnant friends borrowing my clothes frequently, and one day thought, there is room for a great service for women going through pregnancy and into postpartum.”
Better Together Pre-Loved Fashion (Open seven days a week) +One (By appointment only) 74–76 King William Road, Hyde Park
Westfield stylists Jamie Reilly and Damian Porcaro shop for this season’s essentials at Westfield Marion.
“Glassons and Gorman are the newest retailers to join the fashion mix at Westfield Marion,” says stylist Damian Porcaro, and this season both stores are celebrating colour with playful prints and vibrant block colours.
Colour is going to be everywhere and the advice from the Westfield stylists is to have fun with what promises to be the look of the season. “Block coloured matching separates are on the must-have list”, says Damian. “Think linen blazers with a matching wide legged pant, a crop and matching skirt, or even a shirt and matching shorts. These items also work double duty when paired back with other pieces in your wardrobe.”
Jamie agrees, saying to go for “anything with a pop of colour” and to slowly introduce the colour into your wardrobe if you’re unsure. Accessories are a great place to start, so begin by adding a colour-blocked bag before working your way up to a complete colour-blocked outfit by experimenting with different combinations.
Not to be forgotten, coloured shoes will also be a big trend. Damian says to go for a baby blue or emerald green heel, paired back with a neutral outfit.
If you’re unsure of how to make this daring colour trend work for you, why not enlist the help of a Westfield stylist and a personal styling session. Jamie and Damian can help with seasonal staples, or perhaps it’s just a single outfit for an upcoming event. “We can help with anything”, says Jamie, “as well as offering tips and tricks on how to dress for your body shape.”