Fringe Fashion

The Adelaide Fringe brings out the best in our city. From closed laneways to street sideshows and the glittery Garden of Unearthly Delights and Gluttony duo in the East End – the CBD is electric. 

Alongside the eccentricities and festivities, you can’t help notice something brewing in Adelaide’s fashion scene. The vibrancy from performers and Fringe pop-ups infiltrates its way through Adelaidian’s subconscious, down to the tips of their toes. 

The license to do as you wish, fashion wise, grants closeted extroverts the chance to slip into the sparkly gem that’s been hiding at the back of their cupboard. Loud prints and bold colours usually make for a clothing clash. But during the Adelaide Fringe, anything goes. 

Hoping to catch a glimpse of the Fringe fashion moving through Adelaide’s CBD, South Australian Style headed to Gluttony. La Niña’s storm clouds and cold nights weren’t enough to keep the colourful outfits at bay.  

“I’m here for the Fringe, dressed for the Fringe,” says Gluttony-goer Huffy. “When I think of the Fringe, this is the outfit that came to my mind.”

Dressed in a metallic pink jacket and acid wash jeans, Huffy’s vivid 70s-inspired outfit cut through the bodies of people hurrying to performances. A pop of neon yellow was fastened in her hair, contrasting with her bright blue crocodile handbag from Kate Spade. 

By the bustling food vendors and the Alpha Box and Dice vintage pop-up bar (and online store) Sometimes Always, a flash of neon green moved past. In a matching skirt suit, paired with a white tank, Reeboks and Prada handbag, Fringe-goer Georgia says the time of year inspired her to whip out her brightest ensemble. 

“I decided to put together an outfit that’s really colourful for the Fringe,” she says. “It’s a fun time of year. People are creative and that makes you want to be creative with your outfits.” 

Keeping within the vibrant colour theme, Gluttony-goer Chloe sported a black Michael Kors bag stamped with the designer’s name in neon yellow ink. Styled with leather pants and an orange tank top, she looked effortlessly cool while capitalising on the Mad March vibe. 

“I picked my outfit based upon wanting a pop of colour,” Chloe says. “The neon orange bounces off the colour of the bag and makes two statement pieces, while the white pants tone it down a bit.” 

Searching to score a new piece to add to your Fringe fashion collection? Head to the Found Market at this year’s Garden of Unearthly Delights. 

Nestled beside the iconic Pineapple Brothers bar, the row of decked out vintage stores, bespoke jewellery makers and the quirky Dulcie’s Vintage Bus means you’ll find a piece to continue your Fringe fashion long after Mad March wraps up.  

Words Zara Richards

Seasonal Staples

Westfield stylists Jamie Reilly and Damian Porcaro shop for this season’s essentials at Westfield Marion.

“Glassons and Gorman are the newest retailers to join the fashion mix at Westfield Marion,” says stylist Damian Porcaro, and this season both stores are celebrating colour with playful prints and vibrant block colours.

Colour is going to be everywhere and the advice from the Westfield stylists is to have fun with what promises to be the look of the season. “Block coloured matching separates are on the must-have list”, says Damian. “Think linen blazers with a matching wide legged pant, a crop and matching skirt, or even a shirt and matching shorts. These items also work double duty when paired back with other pieces in your wardrobe.”

Jamie agrees, saying to go for “anything with a pop of colour” and to slowly introduce the colour into your wardrobe if you’re unsure. Accessories are a great place to start, so begin by adding a colour-blocked bag before working your way up to a complete colour-blocked outfit by experimenting with different combinations.

Not to be forgotten, coloured shoes will also be a big trend. Damian says to go for a baby blue or emerald green heel, paired back with a neutral outfit.

If you’re unsure of how to make this daring colour trend work for you, why not enlist the help of a Westfield stylist and a personal styling session. Jamie and Damian can help with seasonal staples, or perhaps it’s just a single outfit for an upcoming event. “We can help with anything”, says Jamie, “as well as offering tips and tricks on how to dress for your body shape.”

Stylist’s Top Picks

1. NARS Air Matte Lip Color, $37, Mecca; 2. Chelsea Gingham Blazer, $149.95, Decjuba; 3. Acrylic Matte Ring 2 Pack, $12.99, Glassons; 4. Knot Heel, $199, Gorman; 5. Kaitlin Johnson x Gorman Resonance Canvas Tote, $59, Gorman

Hire a Rack

Sustainable fashion is good for the environment – and your bank balance!

Shopping sustainably has become easier, especially with businesses like Prelove in Hove and West Lakes. Inspired by similar concepts in Finland, Prelove is a second-hand shopping experience that hires racks to customers and sells their clothes for them. It’s here you can find the sold out Aje skirt you’ve been searching Facebook Marketplace for or that Scanlan Theodore dress for less than half the retail price.

“In the future, big fashion companies will take a step towards sustainable fashion,” Prelove owner Katie says, “By shopping sustainably you’re creating pressure to change things and hopefully positively impact our planet.

“Every piece of new clothing has gone through a complex manufacturing process that uses a high amount of electricity, water and other energy sources,” she says, “Recycling clothes saves energy by reducing or eliminating the need to make materials from scratch.”

Plus, it comes at a fraction of the cost. Prelove sells all of the top brands including Aje, Kookai, P.E Nation, Gorman, Spell & Gypsy and Tigerlily, as well as classic brands like Seed, Country Road, Witchery and Tommy Hilfiger, all in great condition. Their collection of clothes comes from the wardrobe of sellers who hire racks 
at the store.



Spring cleaning?

Why not hire a rack and sell your wardrobe at Prelove.

50 clothing items + 5 pairs of shoes = $89/week + 10% commission

100 clothing items + 8 pairs of shoes = $139/week + 10% commission

Off to the Races with Kate Freebairn

With the races approaching faster than the horses set to race, the time crunch to find that perfect outfit is becoming realer by the minute. To provide some much need inspiration, South Australian Style spoke to Network 10’s Races Fashion and Entertainment Co-Host, Kate Freebairn.

What are the biggest trends that you’re expecting to see this racing season?

Coming out of COVID restrictions, this year’s Carnival is a big celebration and I expect the fashion to reflect that. We’ll be seeing lots of bold, bright, block colours and balloon sleeves. I’m a big fan for tailored suits and I think they’ll be big this year.

When it comes to headwear – a classic hat is always beautiful but this year headbands are the new fascinators. They’re fresh and fun and so easy to wear.

What are the fashion faux pas of the races?

Elegant is always best for a day at the races. Don’t go too short with your dress, too low with your neckline, or show too much skin. This season, cut-outs are everywhere but they’re on the banned list at the races in Sydney and Melbourne. Although Adelaide’s race days are generally a little more casual, it might be best to err on the side of caution.

This goes without saying – the ultimate faux pas is taking off your shoes. You’ll have big regrets the next day!

With that being said, what’s a full-proof races outfit?

For me, it’s a tailored suit with a classic wide brimmed hat. It’s classy, flattering and comfortable to wear all day. Add a statement pair of shoes and a bag and you’re set.

So…what will you be wearing?

I’m hosting the TV coverage on all four days of the Melbourne Cup Carnival, so I’ve mixed it up. I’m usually a minimalist but we’ve pushed the boundaries for Cup Day! I’ve teamed up with an incredible designer, who is creating something amazing for me. It’s bright, bold and will be a lot of fun to wear.

In terms of entertainment, what’s on offer this season?

You can catch the broadcast of the Melbourne Cup Carnival on Network 10 and we’ve got plenty in store for people watching at home or on the big screens at events across the country.

I’m teaming with up with Rob Mills to host the fashion and entertainment and as part of that we’re featuring the best dressed racegoers from across the country for Myer’s Fashions on Your Front Lawn. There were some great entries from SA too, so I’m looking forward to chatting to some of the entrants and seeing how our locals go.

Now, I hear you have some exciting news to share…

I’m having a baby! It’s a little girl and my partner, Nick and I couldn’t be happier. I’m almost halfway, so pregnancy has made dressing for the Carnival a little more challenging this year but it will be nice to see the bump on the screen! I’m due at the end of March and can’t wait.

Be sure to catch all the racing coverage on Network 10 this racing season.