Consume Studio has changed the game for Adelaide content creators – this month, the Thebarton based business celebrates its first birthday and the wide-reaching impact it’s had on SA’s creative content space.
Consume Studio is the brainchild of owner Carlea Atkins, who says the concept came from a gap in the market.
The studio was born from the idea that influencers and digital creators would work with brands to create digital fashion content. And while that’s Consume’s primary client, the space has also seen brands wanting to shoot e-commerce and campaign imagery.
“After working in the digital marketing space, I realised Adelaide needed versatile creative spaces to shoot aesthetically pleasing social media content,” Carlea says. “So many businesses are rightly emphasising the importance of social media in their marketing budgets, and Consume Studio caters to a wide range of needs.”
Consume transformed from a historic book-binding company into a hub for creativity. The stripped-back, minimalistic space is the perfect blank canvas for content creation, attracting both big brands and micro-influencers to the studio. Previous clients include the JamFactory, Tyniesha Hales for Superga and Brooke Upton for Samsung.
“Consume offers an all-inclusive experience, where I personally curate all of the shoot areas and props that are best suited within those spaces,” Carlea says. “I’m also on hand to assist or to provide advice to clients on the best ways to shoot their content in the space.”
Sustainability is also at the forefront of Carlea’s vision; vintage furniture and unique pre-loved pieces are available to customise the space, and the studio operates on solar power.
“We are also very selective with who can shoot in the space,” Carlea adds. “We don’t allow any paid collaborations with fast fashion brands or companies known to be unethical.”
Price is also ethically factored in for clients, with no add-on costs or fees for furniture, backdrops or shooting locations. Consume Studio’s transparency with its price, ethics and vision has attracted both commercial clients and individuals capturing special moments in-house, like a pregnancy or birthday shoot.
Those booking the studio can hire the space for two to eight hours. For digital creators strategically planning their content, Consume has also curated a monthly content subscription package that allows each creator to pre-book the space at a more desirable rate.
Carlea has been busy behind the scenes and is currently working on a second studio space, which will be announced by the end of the year.
28 Dew Street, Thebarton, South Australia
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