The recent sale of 61 Highfield Avenue isn’t merely a success story, it’s a perfect example of how the right realtor, strategy, experience, and execution can completely alter an outcome

Late last year, the impressive property was listed with another agent, however, despite the home’s undeniable quality, the campaign failed to gain traction leaving the vendors both disappointed and uncertain about the current state of the market.

Enter Marina Ormsby from Williams Luxury Property. Appointed as the second agent, Marina understood her responsibility to employ not only a fresh perspective, but to have the confidence to reframe the entire campaign.

Rather than simply re-listing the property, Marina took the time to reset the campaign from the ground up. With the new year bringing renewed buyer energy, she launched the property with a clear strategy, premium marketing, and meticulous attention to detail, ensuring the home was presented and repositioned with purpose.

And the response was immediate – in the first open inspection weekend alone, more than 40 groups of buyers walked through the doors – a clear sign that Marina’s strategic campaign positioned the home exactly as the market expected at this level. The relaunch had hit the mark, and within just one week, Marina negotiated and secured an offer that exceeded the vendors’ expectations, delivering a record high for Highfield Avenue, St Georges.

As the vendor shared:
“The result exceeded our expectations, another agent suggested selling around 3.2M and said it was not worth 3.5M. Marina analysed the market, positioned it strategically, and achieved well above this. Professional, honest, and responsive, Marina’s communication was clear and comfortable and she focused on maximising value rather than a quick sale. Choosing the right top agent truly makes a difference.”

This result wasn’t just about a great home in a great location, it was about strategy, timing, execution, and the difference an experienced agent can make. Marina Ormsby’s attention to detail, premium marketing approach and strong negotiation skills transformed a previously unsuccessful campaign into a record-breaking result- and delivered exactly when it mattered most.

For homeowners considering a move in today’s market, 61 Highfield Avenue stands as proof that experience, precision, and expert guidance truly make the difference between “on the market” and exceptionally sold.

Marina Ormsby
0488 183 521
marina@williamsluxury.com.au
@marinaormsby