We talk to the team at Presenting Beautiful Homes to find out exactly what a professional interior stylist does and, more specifically, how they can help you successfully market your home for sale. We unpack the services on offer, what you can expect from the process, and how they create maximum visual appeal.

What is an interior stylist?

An interior stylist specialises in enhancing the visual appeal and aesthetic of interior spaces. They have a keen eye for design, colour coordination and spatial arrangement. Their role involves selecting and arranging furniture, accessories, textiles and other elements to create a cohesive and visually appealing atmosphere within a home or space.

How can engaging an interior stylist help with the sale of a home, and what can I expect them to do?

Engaging an interior stylist can significantly benefit the sale of a home by making it more appealing to potential buyers. A stylist’s job is to showcase a property’s best features by expertly arranging furniture and accessories to create an inviting and aspirational atmosphere. An interior stylist helps potential buyers build a connection with a home so they can envision themselves living in the space, ultimately leading to quicker sales and higher offers.

How much does an interior stylist cost?

The cost of hiring an interior stylist can vary widely based on factors such as location, scope of work, property size and the stylist’s experience. It also varies depending on whether it is a partial styling or full styling. Typically, the cost may involve selections, planning, furniture rental, the stylist’s service itself, freight and removalists.

How do you tailor your styling approach to different types of properties?

Interior stylists adapt their approach based on the property type. For apartments, they might focus on maximising space and creating a cosy atmosphere. Houses might involve emphasising architectural features. Luxury properties could showcase opulence and exclusivity through carefully selected pieces. A stylist’s goal is to always highlight a property’s unique qualities and appeal to the target demographic that the real estate agent has briefed.

What elements of a property do you focus on enhancing during the styling process to create maximum visual appeal?

Interior stylists focus on optimising furniture layout, lighting, colour schemes, textures and decorative accents. They also pay attention to creating focal points and enhancing the flow of spaces.

Are there any specific design principles or strategies that you consistently incorporate into stylings?

Interior stylists often use design principles like balance, harmony, contrast and proportion. They also work with the architecture of the space, using scale and rhythm to create visually engaging arrangements.

In what ways does interior styling go beyond just aesthetics?

Interior styling evokes emotions. Thoughtfully curated interiors can create a sense of comfort, aspiration and connection, which is essential to ensure potential buyers form anemotional bond with the property.

Are there specific colour palettes, textures or design elements that tend to resonate particularly well with buyers and contribute to a property’s marketability?

Neutral colour palettes, cosy textures and a mix of classic and modern elements often appeal to a broad range of buyers. Clean lines, ample natural light, well-defined and laid out spaces also contribute to a property’s marketability.

Lastly, could you share how engaging an interior stylist helps alleviate some of the stress and uncertainty for homeowners when selling?

Selling a home can be emotionally overwhelming. Engaging an interior stylist provides homeowners with expert guidance, reducing the stress of making design decisions. A stylist’s expertise in creating appealing interiors can boost the property’s market value and streamline the selling process, allowing homeowners to focus on other aspects of the sale.

Presenting Beautiful Homes
10 Transport Avenue, Netley
08 8297 8339
pbhomes.com.au
@presentingbeautifulhomes