Effie Vlachoulis from Harris Real Estate knows the importance of trust and relationships better than most, and now it’s paying dividends.
We chat to the property consultant to find out more.
You’re a property consultant now, but that hasn’t always been the case– tell me about what you were doing before Harris.
Before real estate, I owned and operated a fashion boutique in Burnside and Norwood called Niki Belle. I stocked some beautiful brands including Zhivago, Lexi, Viktoria & Woods and was the go-to for any formal occasion. Working in fashion introduced me to so many people; I formed so many great relationships and really became part of my client’s lives, helping them choose outfits for special occasions and enjoying their return clientele. Helping people gave me such a great sense of job satisfaction, and luckily for me I continue to enjoy this same job satisfaction as a property consultant.
So, what made you decide to make the move from fashion retail to real estate?
I have always had an interest in real estate and, after approximately 10 years in retail, I felt it was time for a change. Surprisingly, the two industries are really quite similar – it’s all about helping people, it’s about relationships and it’s about trust. I have been able to maintain many of the relationships formed during my time at Niki Belle, and some of these people are now also clients of mine at Harris.
This is obviously one of your key points of difference.
Yes, and this is because I understand the importance of trust and commitment. My clients know that I will put 100 percent effort into their property campaign, from arranging trades and getting them sale ready, to doing the negotiating and ensuring the settlement runs smoothly. When I am selling a property, all of my attention is about that property, I’m not just thinking of the next one.
What other attributes make you a great property consultant?
Being personable, friendly, genuine, approachable and humble are attributes that I believe make me a great property consultant. Positive energy and a capacity to work under pressure is also very important.
You made the change just before COVID hit, at a time when interest rates were low and house prices were on the increase – what impact did this have on your entry into the industry?
Fortunately, it was the best time for me to get into the real estate industry. Properties were selling quickly for increased vendor expectations. Everyone was very optimistic and everyone was getting great results. I believe you still need to work hard when selling a property in any market as there are high and low times and managing buyer and vendor expectations is essential.
Where do you see yourself in the next five years?
I hope to be able to help as many people buy and sell in Adelaide. I am committed to ongoing training and development and want to be known as Adelaide’s most honest, genuine and successful real estate agent