We chat to Monika Tirrell, Director and Head Stylist at Presenting Beautiful Homes.
What does a typical day in the life of an interior stylist really look like?
Well firstly, no two days are the same! Most days we start very early, this could be straight off to a home with our trades to consult on renovation work or it could be straight into our warehouse getting ready for the day’s styling installations.
We also visit new homes and meet real estate agents and new clients every day. Travel is a big part of our days, sometimes we are visiting clients and agents up in the Adelaide Hills or others right along the coast. Then comes the office work…proposals, emails, accounts, stock buying and much more.
The other major task is the packing of product for each job. This is individually done for every job and can take many hours, depending on the size and complexity of the property.
You have a large furniture warehouse to select pieces from – tell us a bit about this space.
We have enough furniture in our warehouse to style more than100 homes at once! Everything is set up and displayed in categories such as cushions, artwork, side boards, occasional chairs, sofas, mirrors, accessories and more. It’s set up so that our team of stylists can seamlessly work their way through each category, making their selections for each home.
You work with so many different clients and each space is unique – how do you continue to come up with new concepts and ideas?
We like to draw concepts and ideas from each home based on their era and come up with a style and layout that will best compliment the property and appeal to the demographic it is being marketed to. You will often find our team having a huddle in the warehouse, brainstorming ideas together, which is where a lot of the magic happens!
Where do you get your inspiration from?
There really is inspiration everywhere– magazines, books, art, travel, shops, the outdoors. Of course, Pinterest and Instagram are also a fabulous resource.
Describe the process, from the first client meeting to the final product.
Firstly, we always meet with every client to discuss their individual requirements –styling, partial styling and/or trade work.
After the initial consult, we will then present a home styling and/or trade quote to the client. Upon confirmation of a provided quote our team will book the job in with the appropriate contractors, trades or logistics. For any trade work, our project manager will provide a schedule of works and manage the project through until all the trades have completed their work.
For all home stylings booked in, we individually select each item of furniture, artwork, layering and accessories that will be used in a property, producing a bespoke and personalised look every single time. This process is time consuming but gives the best end result. Once selections have been made, it’s then install day where our team of removalists and stylists will rally together to complete the job on time.
When the property has sold or you notify that you wish to cease hire, our team will pack up and collect all hired items. The goods are then returned to the warehouse, checked, cleaned and re-stocked.
What are the advantages of engaging an interior stylist to style your home for sale?
There are many benefits of interior styling for sale – most importantly it helps to create an emotional connection and allows buyers to picture what it would be like for them to live in the home, often resulting in them being willing to pay more.
Our interior stylists are very good at what they do and know how to highlight the best features of a home to help it stand out in a competitive real estate market. As stylists, our job is tofocus on the property’s potential buyers’ needs and wants, to work hard to create a space they will want to live in, and to make more money for the vendor.