Once a niche in the beauty space, plant-based beauty products have now found their place in mainstream.
When Adelaide’s Jurlique Farm began harvesting over 35 years ago they did so with grand plans to grow and sow their crops of medicinal plants and herbs, and to use the potent extracts in their revolutionary range of skincare products.
‘Plant-based’ beauty was a niche back then with the ‘seed to skin’ philosophy only entertained by those on the beauty fringe. Of course, these days it’s part of the beauty landscape, with influencers, experts and glowy faces everywhere singing its praises.
Plant-based means exactly that, but Jurlique’s myriad of powerful products offer another advantage – the potent botanicals are harvested at their peak for optimal potency. While the process has been perfected over time, and years of experience mean they have well and truly mastered the art, they continue to improve their formulas. Even one of their best-sellers, the much-loved Activating Water Essence+, has recently been tweaked to include powerful new biodynamic botanicals that deliver even better hydration and radiance.
Upgrading an already best-selling product might seem counterintuitive, but the delivery of innovation and the discovery of new, revolutionary ways to improve the function and feel of your skin is literally at the core of everything at Jurlique.
The new Activating Water Essence+ contains two powerful marshmallow root extracts that help to not only increase hydration, but to also maintain hydration. Radiance is also given a boost with a unique blend of locally grown lavender, rose gallica, calendula and marshmallow root. Of course, the clean formula is free of all of the nasties, so there are no silicones, petrolatum, mineral oil, paraffin wax, parabens, and the list goes on. The final touch is the sustainable and recyclable packaging, again a nod to the company’s ethos, which centres wholly around the power of nature.