The rise of social media has seen the popularity of permanent make-up boom. From lip tattoos to eyeliner and of course eyebrows, there is a brush stroke for them all. Alexia Rocha from Alexia Makeup . Hair . Beauty specialises in cosmetic tattooing and removal at her salon on King William Road. We spoke to Alexia about social media’s impact on the beauty industry.
How has social media influenced your industry and clients?
Social media has definitely changed the way I interact with my clients. Clients have more access to my business, and they can clearly see examples of my work and become more informed on the right treatments and products. I love interacting with clients over social media and helping them with any advice they need. I think social media is a great way to bring out your personality as well, so that clients can see I’m not just a beauty therapist, I’m also someone who deeply cares about how they feel about themselves and is determined to help them achieve all of their beauty goals.
You offer a range of treatments, from beauty and cosmetic tattooing to skin and body. What are your most popular treatments?
Hands down, cosmetic tattooing is dominating the space right now. Brows have exploded in popularity since 2014 with eyebrow feathering (also known as microblading), but lip blush tattooing is also really popular, followed by eyeliner tattoo. Busy women want to wake up ready to go with minimal effort in the mornings, and cosmetic tattooing techniques and pigments have been refined to appear more natural than ever before.
You also offer a removal service – tell us about that.
Tattoo removal is a fantastic way to remove bad work either entirely or in parts – I offer laser and saline removal (non-laser) for unwanted cosmetic tattoos that have gone wrong, such as botched shapes and bad pigment discolourations. However, it should be noted that this treatment requires patience from the client because it requires multiple sessions to get the best result.
Do you have any tips on how to find the best eyebrow shape for different face shapes?
Yes, book in for an appointment. Each pair is customised and designed to suit the client’s features and face. I take my time in pre-drawing the shape by following the Golden ratio measurements.