Adelaide-based fashion empire Australian Fashion Labels, which is home to the likes of C/MEO Collective, Finders Keepers, Keepsake and The Fifth Label, is the latest Australian fashion company to go into voluntary administration.
Founded in 2007 by South Australian husband and wife team Dean and Melanie Flintoff, the company employed over 100 staff at the height of its success. In 2019, changing consumer behaviour and increased costs forced the company to close the doors of its bricks and mortar store BNKR and embark on a company restructure.
The global pandemic has further impacted the once successful South Australian business, which as a result was last night sent into voluntary administration. With a prospective investor currently in talks with the administrators, the next 48 hours will be critical to the company’s survival and the continued employment of its 57 employees.